Reach the retail investors who actually buy ETFs.
TopETFs is part of the Dividend Empire network, a group of ETF research sites, social accounts and YouTube channels followed by self-directed retail investors. We partner with ETF issuers to help those investors understand your funds, with real data, plain English and full transparency.
Every placement is sold directly and limited to a handful of sponsors per site. We work with issuers whose funds our readers are already researching, and we keep sponsored content clearly labeled so trust stays high on both sides.
Better for issuers. Better for investors.
Our partnerships bring three things together. When they line up, investors get better information and your fund gets in front of people who are ready to act on it.
Data and reach
Daily-updated ETF data, rankings, screeners and calculators across a network of sites, plus social and YouTube audiences built over 10+ years of dividend investing.
Your funds and strategy
Your team knows the product best. We turn your strategy, distributions and fund story into content retail investors can follow.
Informed retail investors
Investors who understand what they own make better long-term shareholders. That is the outcome every partnership is built around.
Self-directed retail investors, focused on income.
Our readers and followers are individual investors managing their own money. They come to us to compare yields, payout schedules, total returns and fees before they buy, which puts your fund in front of them at the exact moment they are deciding.
Income-focused
Dividend, covered call, option-income, weekly-pay and monthly-pay ETF investors looking for cash flow.
Actively researching
They use our rankings, screeners and calculators to compare funds side by side before buying.
Self-directed
Retail investors who pick their own ETFs in brokerage accounts and IRAs, not through an advisor.
Engaged and loyal
Many come back daily for updated yields, votes and new content, and follow along on X and YouTube.
Partners who already trust our network
A selection of ETF issuers who have sponsored or partnered across the Dividend Empire network.
Partnership options
Every partnership is built around your goals, from a single site placement to a coordinated campaign across sites, social and video. Mix and match, or let us put a package together.
Site sponsorships
Exclusive, direct-sold display placements on the sites income investors already use to research ETFs. No ad networks, no programmatic filler, and only a few sponsors per site.
- Above-the-fold banners next to live ETF rankings
- Run on one site or across the network
- We can design the creative for you
Sponsored research and fund spotlights
Plain-English deep dives on your fund or strategy, written for retail investors and clearly labeled as sponsored.
- Fund explainers and strategy breakdowns
- Live yield, AUM and return data embedded
- Evergreen pages that keep ranking in search
Social media features
Reach our X audience, including DevotedDividend (about 80K followers) plus the TopDividendETFs, WeeklyETFs and DividendTools accounts.
- Dedicated posts and threads
- Distribution and launch announcements
- Ongoing sponsored content packages
YouTube integrations
Fund walk-throughs and sponsor reads across our YouTube channels, where we break down ETFs on screen with real numbers.
- Dedicated fund breakdown videos
- Integrated sponsor segments
- Pinned links and descriptions
New fund launch support
Get a new ETF in front of income investors from day one, with coverage that lines up across sites, social and video.
- Launch-week placement package
- Inclusion in our ETF database and screeners
- Coordinated posts across the network
Data and tool partnerships
Make sure your funds are tracked accurately across our rankings, screeners and calculators, and explore co-branded tools and educational resources.
- Coverage in our 319+ ETF database
- Co-branded calculators and guides
- Featured placement on TopDividendETFsPRO
Where your fund can appear
Each site serves a specific kind of ETF investor, so you can target exactly the audience your fund is built for, or run across all of them.
TopETFs
Our ETF news and research hub: daily articles, a full ETF screener and free calculators with live data.
Visit topetfs.com →TopDividendETFs
The flagship. 100 top dividend ETFs ranked, voted on and updated daily.
Visit topdividendetfs.com →TopDividendETFsPRO
The premium terminal: advanced screening, filters and deeper data on 160+ income ETFs.
Visit topdividendetfspro.com →WeeklyETFs
Every ETF that pays you every single week, with yields, total returns and price decay.
Visit weeklyetfs.com →MonthlyETFs
The best monthly paying ETFs for building a steady monthly income stream.
Visit monthlyetfs.com →GrowthETFs
Growth ETF rankings by total return and assets, plus a swipe tool and fund pages.
Visit growthetfs.com →ETFTotalReturns
Total return analysis and 300+ head-to-head ETF matchups.
Visit etftotalreturns.com →TopDividendTools
Calculators and tools for dividend investors, from DRIP to yield on cost.
Visit topdividendtools.com →DividendProjection
Project your future dividend income with live yields from our database.
Visit dividendprojection.com →PhotonicsETFs
Tracking the ETFs behind lasers, optical networking and the photonics buildout.
Visit photonicsetfs.com →Built on trust
Our audience trusts us because we are straight with them. That protects your brand too.
Clearly labeled
Sponsored placements and content are always marked as sponsored. We never disguise a paid placement as editorial.
Compliance friendly
No performance promises. We use your approved language, include prospectus links and disclosures where needed, and send creative for review before it goes live.
Real data, every time
Fund numbers come from our live database and your official materials, so what investors see is accurate and current.
Limited inventory
A small number of sponsors per site means your placement stands out instead of getting lost in a wall of ads.
From first email to live in days
Reach out
Email us with your fund(s), goals and timing.
Quick call
We learn about the strategy and recommend the right mix of sites, social and video.
Build
We create the creative and content and send it for your compliance review.
Launch and report
Your partnership goes live and we share performance data along the way.
Ready to reach more retail ETF investors?
Tell us about your fund and what you want to accomplish. Every inquiry goes straight to the founder, Benjie Siegel, and we usually reply within one to two business days.
✉ Business@TopDividendETFs.comTopETFs.com and the Dividend Empire network are published by Dividend Empire LLC. Our sites are educational and informational and do not provide investment advice. Sponsored content and placements are clearly labeled. Audience figures are approximate and change over time. Partner names are shown for identification only and do not imply endorsement of any site content.