Privacy Policy

This Privacy Policy explains how Dividend Empire LLC ("we," "us" or "our") handles information when you visit TopETFs.com (the "Site"). By using the Site, you agree to the practices described here.

1. Information we collect

Information you give us

If you email us, we receive your email address, your name if you include it, and anything you choose to write. We use it only to reply and to keep a record of the conversation.

Information collected automatically

Like most websites, when you visit the Site we and our service providers automatically receive certain technical information, such as your IP address, browser type, device type, operating system, referring page, the pages you view, the time and length of your visit, and approximate location (city or region) derived from your IP address.

Information stored in your browser

The Site stores a small amount of information in your own browser to make it work better, for example your light or dark mode choice and a short-term copy of ETF data so pages load faster. This information stays on your device and is not sent to us.

2. Cookies and similar technologies

Cookies are small text files placed on your device. We and our partners use cookies and similar technologies to:

• Measure usage. Understand which pages are read and how visitors find the Site.
• Show and measure advertising. Display ads and measure how they perform, if and when advertising runs on the Site.
• Remember preferences. Keep settings such as dark mode.

You can block or delete cookies through your browser settings. Some parts of the Site may not work as intended without them.

3. Google Analytics

We use Google Analytics 4, a web analytics service provided by Google LLC, to understand how visitors use the Site. Google Analytics uses cookies to collect information such as pages visited, time on site and general location. This information is used to produce aggregate reports and does not identify you by name. You can learn how Google uses this data at How Google uses information from sites that use its services, and you can opt out with the Google Analytics Opt-out Browser Add-on.

4. Advertising

The Site may display advertising, including ads served by Google AdSense and other third-party ad networks, as well as sponsorships from ETF issuers that are clearly labeled "Sponsored."

• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site or other websites.
• Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this Site and/or other sites on the internet.
• You may opt out of personalized advertising by visiting Google's Ads Settings. You can also opt out of some third-party vendors' use of cookies for personalized advertising at www.aboutads.info and, in the EU, www.youronlinechoices.eu.

Where required by law, such as for visitors in the European Economic Area, the United Kingdom and Switzerland, we will ask for your consent before personalized advertising cookies are used.

5. Other third-party services

To run the Site, your browser connects to a few outside services, which may receive your IP address and standard browser information:

• GitHub Pages hosts the Site.
• Google Fonts delivers the typefaces used on the Site.
• Google Sheets supplies the live ETF data shown in articles and tables.

The Site also links to other websites, including our network sites, ETF issuers and the SEC. We are not responsible for the privacy practices of other websites, so please review their policies.

6. How we use information

We use information to operate and improve the Site, understand what content is useful, respond to messages, show and measure advertising, keep the Site secure, and comply with legal obligations.

7. How we share information

We do not sell your personal information, and we do not share it for money. We share information only with service providers that help us run the Site (such as the analytics, hosting and advertising partners listed above), when required by law, or to protect our rights and the safety of our users.

8. Data retention

Google Analytics data is kept for the retention period set in our Analytics account, after which it is deleted. Emails you send us are kept only as long as needed to respond and keep reasonable business records.

9. Your privacy rights

Depending on where you live, you may have the right to know what personal information we hold about you, to request a copy, to correct it, to delete it, or to object to or limit certain uses, including opting out of targeted advertising.

• California residents have these rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA. We do not sell personal information or use it for purposes that require a "Do Not Sell or Share" opt-out beyond the advertising choices described above, and we will not discriminate against you for exercising your rights.
• Visitors in the EEA, UK and Switzerland have rights under the GDPR, including the right to lodge a complaint with a data protection authority. Our legal bases are your consent (for advertising and analytics cookies where required) and our legitimate interest in operating and improving the Site.

To make a request, email Business@TopDividendETFs.com. We may need to verify your request before acting on it.

10. Children's privacy

The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has sent us information, contact us and we will delete it.

11. Security

The Site is served over encrypted HTTPS connections. No method of transmission or storage is completely secure, but we use reasonable measures to protect information.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the effective date at the top of this page. Significant changes will be highlighted on the Site.

13. Contact

Dividend Empire LLC
Email: Business@TopDividendETFs.com
Web: topetfs.com/contact